tag:blogger.com,1999:blog-16646992.post115988698214781061..comments2023-10-14T23:56:22.016-10:00Comments on Reflecting Light: Ode to the … MKZ?Rick Darbyhttp://www.blogger.com/profile/02371910140619422820noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-16646992.post-1159975468711106362006-10-04T05:24:00.000-10:002006-10-04T05:24:00.000-10:00Companies sometimes change their names from meanin...Companies sometimes change their names from meaningful phrases to letter combinations when they are trying to forget where they came from...as in US Steel changing to USX, or Pennsylvania Railroad to Penn Central. In the case of the specific car model, I'm guessing that there are frustrated brand managers who have little ability to impact most of the things that influence their success (design features, dealer channel configuration) so they mess around with the things they do control more directly, like product names.David Fosterhttps://www.blogger.com/profile/15464681514800720063noreply@blogger.com